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KCHCS

Message from Your President

Dear KCHCS Members:

Spring has arrived and with spring in mind, we have a great April session planned.

Please join us for:

Storytelling: Plot Your Way to More Powerful Content
Date: Wednesday, April 20 at 11:30 a.m.
Presented by: Reba Thompson from WriterGirl
Location: Prairie Dog | TCG, 811 Wyandotte in Kansas City, MO

Session Information: Once upon a time… before the printing press and the Internet, stories were how humans communicated the secrets of the universe to one another. Our minds are hard-wired and hungry for stories. Stories ignite our emotions and stick with us — long after the facts have faded away.

Learn how you can use storytelling in your content marketing to increase engagement with and response from your target audience. Analogies, anecdotes, case studies, human-sounding physician bios and honest patient stories can all bring your brand to life and have an important place in our hurry-up, mobile-first, message-overkill world.

About the Presenter: Reba Thompson is the director of business development for WriterGirl & Associates, a professional writing company exclusively for hospitals and health systems, where she is passionate about helping others and building long-term relationships. Reba’s energetic spirit and her understanding of healthcare allow her to bring fresh ideas and best practices to hospital marketing departments across the country. Prior to joining WriterGirl in 2011, Reba worked in the healthcare hospitality industry for a leading concierge service provider. Her strong roots in healthcare began when she earned her bachelor’s degree in Exercise Physiology from the University of Dayton. At UD she was a scholarship soccer player and she still enjoys being active. Reba lives in Cincinnati, OH with her husband, two-year-old daughter and 3-month-old son.

Please RSVP to Jan Fenwick at jfenwick@kha-net.org by Friday, April 15.

Membership 

KCHCS Membership Form

If you have not already done so, please fill out and return the 2016 KCHCS Membership Form. These need to be in by April 1. Send to Jan Fenwick at jfenwick@kha-net.org.

Membership Scholarship

We understand budgets can be tight. In an effort to keep our membership strong, KCHCS is offering five membership scholarships to KCHCS hospital/provider members. This scholarship can be applied to 2016 dues or the 2016 Fall Conference. If you know anyone who would be a good candidate for this scholarship, please pass this form and information along to them. The deadline is March 1. Membership scholarships will be based on need. Send forms to Jan Fenwick at jfenwick@kha-net.org

Education Scholarship

KCHCS is offering one $250 education scholarship for hospital/provider members. This scholarship will be awarded based on a lottery drawing. Please complete the education scholarship form and submit by March 1 to Jan Fenwick at jfenwick@kha-net.org for your chance to win. The scholarship can be applied to one of the following educational opportunities:

  • MAHPRM Summer Conference
  • KCHCC Spring Conference
  • KHA Annual Convention and Trade Show
  • MHA Annual Convention and Trade Show

Save-the-Date for these upcoming KCHCS events!

June 8  |  11:30 a.m. - 1 p.m.

August 10  |  11:30 a.m. - 1 p.m.

Nov. 4 – FALL Conference  |  8:30 am. - 4 p.m.

 We look forward to seeing you April 20th!

Stephanie Manning
President, KCHCS
PR & Marketing Manager, Olathe Health System
http://www.kha-net.org/alliedorganizations/kchcs

About KCHCS

The Kansas City Healthcare Communicators Society (KCHCS) is dedicated to assisting communicators who work in or have an interest in the health care field continue their professional development by increasing their understanding of the industry and their role in it.

In today's highly competitive and fast-changing health care world, KCHCS provides members with a unique opportunity to collaborate with their peers throughout the Greater Kansas City area.

Benefits include educational programs that are offered to members through luncheon or breakfast meetings, as well as at an annual half-day seminar. While topics often focus on the communicator's role in a changing health care industry, programs also include more general marketing and communications topics. In addition, KCHCS offers unique networking opportunities through social activities.

For more information contact 2016 KCHCS President Stephanie Manning at (913) 791-4200; or KHA liason Cindy Samuelson or MHA liason Beth Morell.

Membership for 2016

Download the KCHCS 2016 Membership Application and share it with others you think would be interested. Our membership dues are $75 for a year's membership. 2016 KCHCS membership applications are due to Jan Fenwick (KCHCS, Attention Jan Fenwick, 215 SE 8th Ave., Topeka, KS 66603-3906) by Friday, April 1. We are looking forward to a great 2016!

Did you Miss the Feb. 10 Educational Program?

If so, you can still download the slide presentation ... just click on the title below!

CRM for Every Budget: You Don’t Have to Go Big or Go Home

In a perfect world, every hospital would have implemented a full CRM database with all the bells and whistles 10 years ago. But as we all know in healthcare marketing, budgets and resources can be limited, the RFP process can be daunting, and it can take years to get where you know you need to be. Learn how the University of Iowa Hospital and Clinics started small with a subscriber database and after time proved that a full CRM database was worth the capital investment. 

       Sara Dykes
       Vice President, Sales & Operations
       LionShare Marketing

Sara Dykes currently serves as the Vice President of Sales & Operations for LionShare. With over 15 years of healthcare marketing and leadership experience, she oversees the sales and operations functions of the organization, directing cross-functional teams to drive innovation, service delivery, and operational performance. As a prior Client Services team lead, she was responsible for building client partnerships and the development and execution of strategic marketing solutions. She has guided hundreds of hospitals in their quest to link data analytics to actionable CRM strategies. Prior to her tenure at LionShare, Sara was a member of the Marketing Research and Development team with Saint Luke’s Health System in Kansas City, MO. She earned her MBA at the UMKC Bloch School of Business.

Related Links

Kansas City Healthcare Communicators Society Documents
For more information regarding this event, contact Amy Fluke at (785) 233-7436 or afluke@kha-net.org.
For more information on this program, contact Lorri Dean at (785) 233-7436 or ldean@kha-net.org.
For more information on this program, go to http://www.kha-net.org/EducationConventionTS/EducationEvents/d132425.aspx
For more information on this meeting, contact Ronni Anderson at (785) 233-7436 or kanderson@khsc.org.
For more information on this event, contact Chrisy Madden at (785) 233-7436 or cmadden@kha-net.org.