Communications

(March 28, 2025) – The Kansas Hospital Association is working to tell the hospital finance story broadly this spring. KHA initiated these efforts with our annual campaign focused on the economic impact of hospitals and the health care industry. We then updated our financial infographic highlighting Kansas hospitals' overall financial challenges and recently created a one-pager on Medicaid. We hope these tools will help hospitals have meaningful conversations about financial challenges and implement positive changes.

This week, KHA is sharing with members the next area of focus for our Financial Awareness Campaign: Medicare. Our new one-page resource, available to help kick-start discussions about Medicare, explains how Medicare provides critical health coverage to various people in every community across Kansas. This coverage helps ensure that patients receive the necessary medical services to live healthier and more productive lives. It also projects Medicare cuts through 2030, and the number of Kansans on Medicare is expected to rise in the coming years.

We have a new toolkit link on Box.com that houses not only the print resources in this campaign but also template social media posts and other communications tools. KHA will boost messages on our social platforms to educate the public and policymakers about Medicare, explaining the program and highlighting its challenges. In a nutshell, supporting the Medicare program will enhance the financial viability of Kansas hospitals and ensure health care for an aging Kansas population.

If you have questions about this campaign, don't hesitate to contact Cindy Samuelson at csamuelson@kha-net.org. If you have questions about hospital finance, please contact Shannan Flach at sflach@kha-net.org.
--Cindy Samuelson