KHA HIDI Advantage Optics Website is where participating Kansas Hospital Association member hospitals access hospital-level data. Through the HIDI Advantage User Portal, users access Advantage Market Optics, a strategic planning and market share analysis tool. Updated quarterly, the tool provides dashboards to aid hospitals in visualizing the market data and a query tool to export data. Users must be authorized by their hospital CEO to gain access to the site. There is no fee and no limit to the number of users.